During his rounds of the new store, he made points that covered 19 pages of
notes. They ranged from comments about the basic design—he felt the building had
far too many angles which added to construction costs—to the size of the price tags
and the placement of posters in the store.
He invited the employees to stay after work—and almost all did—so he
could thank them for their efforts, since most had transferred from a distant store
site. The dinner was typical IKEA style—the employees went first to the buffet, the
managers went next, and Ingvar Kamprad was among the last when only the
remnants were left. After dinner, Ingvar shook hands and talked with all 150
present, finally leaving the store well past midnight. That experience will keep the
motivation high for weeks. Each employee will go back home and tell his family and
his friends that Ingvar shook hands with him.