b. Skim the "Big Leadership Profiles". What are some of the challenges these leaders face in their markets when it comes to "globalization"?
==Building individual and organizational capability and capacity is our biggest overall challenge. We find that many of our markets undergo rapid political, social, and regulatory change, Accelerate the growth of the Sparkling category through innovation and world class execution,and We want to build a long-term sustainable business in every market we serve.