Imagine the coldest water that you have ever waded into-water that greets you with A stab of pain and brings to tour lips a long, involuntary sound like air escaping from a pinched balloon .Imagine wind-driven sand that stings your cheeks , dusts your hair, and leaves your feeling, at the end of day, like a newly stucco house. Imagine noise that hits you like a car crash and coloured lights that jungle its sense. Imagine paying good money for this. Imagine enjoying it.