One of the ways that Samsung could start a buzz marketing campaign would be to release details about their phones during trade shows. These shows feature many different phones but also create excitement for phones that rise above the competition. Videos of first-looks of these items are often put on YouTube. Many see these videos and tell their friends. Another way would be to use the sponsored #hashtags. These hashtags display easily different topics. Many people on Twitter see these hash tags and post their own reaction to the story. For instance, if Samsung were to post #myGalaxy, it would hopefully encourage Twitter users to read that and respond with what their galaxy (life) consists of