The negative attitudes, stigmatization, and discrimination associated with mental illness are an important health issue. Consequences for persons with mental illness are the obvious risk of exclusion and that others will reject them (Angermeyer & Dietrich 2006). Stigmatization and discrimination form a great barrier to recovery (Sartorius 2002) and social integration (Hansson et al. 2014). Stigma could be referred to as a social construct, and according to Link and Phelan (2001), stigmatization occurs when people distinguish and label human differences, place persons in categories so as to separate ‘them’ from ‘us’, and when these persons experience status loss and discrimination (Link & Phelan 2001). Thus, stigmatization refers to access to a form of power in relation to which elements of labelling, stereotyping, status loss, and discrimination co-occur. Attitudes, on the other hand, include affective, cognitive, and behavioural responses to, in this case, persons with mental illness (Altmann 2008). There is a growing awareness among mental health staff that mental illness is surrounded by negative attitudes and stigmatization. The focus in the present study is on nursing staff, and on factors that may influence their attitudes and beliefs in a positive direction.