The lack of coordination and cohesion within the highly fragmented
tourism industry is a well-known problem to destination planners and
managers. Gunn (1988) stated that continuous tourism planning must
be integrated with all other planning for social and economic development,
and could be modeled as an interactive system. He pointed out
that "the 'go-it-alone' policies of many tourism sectors of the past are
giving way to stronger cooperation and collaboration . . . . No one
business or government establishment can operate in isolation" (Gunn
1988:272). Inskeep (1991) has also pointed out the importance of an
effective organizational structure for tourism management and the