Nike’s commitment is to create extraordinary performance products, while managing its business within nature’s limits.’
‘Therefore, innovative design is being used to design out waste, chemicals and energy, and design in new materials trough new approaches. Nike calls this concept ‘Considered Design’. When it integrates this elevated consciousness into the design process, it maximizes the value of its products and minimizes the impact of their production. It reduces waste and CO2 emissions across the whole supply chain.’