The sneaker has been around since 1964 and is named for the tennis champ Stan Smith, who won two Grand Slam singles titles in the 1970s. In 1972, the sneaker was officially christened with Smith's name and eventually his face, his image printed on the tongue of the shoe. According to Adidas, more than 40 million pairs of Stan Smiths have been sold since that era.
So how did Adidas take a shoe that had been around for basically ever and make it incredibly coveted? "We had to actually start three years in advance," Wexler said.