Since Nike focused on the users who embrace product understanding and closeness and thus heed less regarding the product. This allows the Company to set quite higher cost that its rivalry. This is a marketing strategy of Nike which calls for superior pricing points in order to push the supposed Value of the product.
Another significant thing that business must consider if you want to follow the success of the company is that, the truth that Company utilizes the vertical combination pricing technique in that they take participants ownerships at channel levels which differ and the Nike company also engage in diverse channel level functions in a propose to control prices as a result affect pricing function.