So what’s Cha-Am Beach like? Well it is wide and sandy with large umbrellas and low-set seating where you can relax in the shade and snack on seafood. And unlike Hua-Hin, where the best views are the preserve of big-name hotels, Cha-Am lies parallel to the beach so everyone has a sea view, whether they’re in tall hotels or small bungalows. The sea itself teems with life – so you can enjoy fine seafood dinners in the local restaurants – with tasty crabs, squid and shrimps as gigantic as a giant’s thumbs to feast upon.