Marketing appeals to me as it is argueably the most important department of any business. I understand the importance of marketing for all companies, whether it be small, medium or a blue chip company. I believe it would challenge my more creative side aswell as testing my theoritical skills. I'm particularly interested in the more creative advertising side of marketing and the physcology behind it. My father owns his own graphic design and marketing business so I appreciate how advertising campaigns can work and understand how these contribute to the marketing campaign