Hermes also has an excellent store distribution network. From 2007, they only had 267
stores in total. In the end of 2011, they already had 328 stores which included 123 concessionaries
and 205 branches (Exhibit 6). They are opening a store in Mumbai and Geneva, and working on the
construction of Hermes House in Shanghai. Hermes did a good job in expanding their distribution
network throughout the world. They did it step by step to avoid unnecessary risks and wasteful
spending. Everyone from all over the world now knows about Hermes’ logo, brand name, and
products.