Although newspapers in electronic format first appeared in 1970s, online delivery of news emerged in the 1990s (Greer & Mensing, 2006). In these early versions, the content was text-based, and was delivered from online services such as America Online (Li, 2006). In 1994, less than 10 newspapers were available to the public through the World Wide Web. However, online newspapers demonstrated rapid growth by the end of 1990s and by mid 2001, more than 3,400 newspapers were online (Li, 2006).