By segmenting the consumers into a ‘Karoo lamb’ and ‘Non-Karoo lamb’ group, perceptions could be deduced by comparing the two groups and highlighting the main differences in order to deduce a meaningful conclusion.
By segmentingthe consumers into a ‘Karoo lamb’ and ‘Non-Karoo lamb’ group,perceptions could be deduced by comparing the two groups andhighlighting the main differences in order to deduce a meaningfulconclusion.