Analytical CRM could act as a "binder" linking the
operational application software, the analytical
background system, the business intelligence and the data
mining. In addition, it could be viewed as a technique to
guarantee the circulation between "real-time interaction
with customers" and "back-analysis on improving further
interaction". Furthermore, Analytical CRM could also
serve as a decision support system, which could assist
enterprises to transform those collected data into customer
personalized information, and analyze customers'
behavior patterns. It provides a good platform to better
understand customers in a comprehensive way, to
rationally select the marketing channel, and to
dramatically enhance communication with customers.