Point-of-purchase materials(POP)
Is useful to sale subsidiaries, agents, distributors, and retail
dealers
Sometimes is tied in with advertisement run in local media.
Can prepare POP material domestically in rough form for
shipment abroad, and local foreign representatives handle
production and printing
Can be produced in the home country, the copy would
most likely be left blank so that the local distributor or agent
can silk-screen or overprint the copy in the local language