Pepsi has made some changes to boost soda sales. Smaller bottles and cans have helped the soda industry more broadly boost sales while reframing declining soda consumption.
"People ask me, 'When do you think the carbonated soft-drink categories are going to stop declining?'" Sandy Douglas, president of Coca-Cola North America, said at the Morgan Stanley Global Consumer and Retail Conference in November. "That question is born of measuring volume, a gallonage, not packages."
Pepsi is also attempting to convince consumers that soda can, in fact, be an authentic and craft-oriented option.