Media-Related Job Duties
Public relations officers' job duties typically revolve around the media. They may field inquiries from journalists about their companies, participate in interviews on behalf of their companies, or prepare company representatives to perform well in interviews and public appearances. They may also write or task others to write press releases about their companies' initiatives and accomplishments and use their contacts in the media to secure press coverage.
Promotional Job Duties
Public relations officers may also design and execute promotional campaigns that involve direct communication with the community, consumers, and shareholders. They may coordinate community events to foster goodwill, design public information campaigns to increase awareness about their companies, and create informational materials for investors. Some public relations specialists also directly participate in the development of their companies' marketing strategies.
PR Officer Job Requirements
Entry-level public relations officer applicants typically hold a four-year degree in public relations or related field like marketing, communications, or journalism. Elective coursework in business, social science, and creative writing may be helpful. Aspiring public relations officers may also benefit from membership in pre-professional societies, like the Public Relations Student Society of America, and from participating in internships or corporate training programs.