Food quality was also found to be important to quick service restaurant consumers. To be seen
has having higher quality food, a quick service restaurant needs to offer meals with fresh ingredients,
reasonably high quality meats, and consistent delivery of food (Pettijohn et. al. 1997). Therefore,
restaurants need reliable vendors for their food ingredients and efficient ingredient supply chains. Also,
meal preparations need ensure that the food has consistent tastes, consistent portions, and is delivered
at consistent temperatures.