The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine.It is the world's largest cosmetics company, and has a registered office in Paris.It has developed activities in the field of cosmetics
L'Oréal had challenges after the Asian crisis in 1997 when they were working together with the companies ‘’SiamPar’’ and ‘’Thailor’’. Several issues needed to be tackled to restore profitability and their competitive position. In the year 2000 a new entity was created: L'Oréal Thailand Ltd.