Emotional and confusing
Confusion and emotional involvement will have an effect on how long a person spends in front of a particular area in the supermarket. You might find consumers spending a long time in front of the coffee selection area. Similarly, baby food and pet food purchases take longer because of emotional involvement.
Soups and dressings often involve long buy times because of the sometimes confusing variety of options on offer. As a result, long buy-time products are placed where shoppers will not feel hurried, crowded or as if they're getting in the way of other customers. These product areas will often be clearly marked out in a separate section of the shop.