ITiming is a very important factor to Japanese Twitter users. Big moments in popular TV shows and Japanese holidays have caused great spikes in usage, and have even broke records. Taking that theme further, it’s important to recognize that commenting on an event while it is happening isn’t as important as commenting at an exact moment within that event. That point becomes ever apparent when considering Japanese actually knocked out Twitter’s servers as a result of a massive ‘Happy New Year’ message influx precisely at midnight on New Year’s Eve in 2012.
Japan is famously looked at by many as a culture of conformity. It’s easy to see how timing and the acclimation of these types of “social moments” is an important aspect to the way Japanese people use their social networks.
Most Twitter users are anonymous to the world, but maybe their friends know their accounts. This allows businesses like yours to be a bit more flexible with the tone of your content than perhaps you would be on Facebook. Finally, just as “Opportunity Marketing” is essential to any business, being in tune with the latest trends is very important with Twitter. Finding out what people are tweeting about and aligning your content when a trend comes up is extremely useful, especially in Japan