•Brand Image
•Brand Awareness
•Access social media and viral advertising to start 2-way communication with customers
•Utilize sporting events to promote the heat tech
•Emerging trends in apparel markets
•Use global portion of the business to expand their business activities
•Globalization has triggered greater unamity in fashion trends around the world
• Establishing a store in Bukit Bintang (the most dynamic area of Kuala Lumpur, the capitol city)
•Innovations in information technology can increase the speed in which information travels throughout the world