Music and Entertainment
Recognizing that its target customers weren't "all sports all the time," Red Bull extended its strategy for endorsements and events to the world of music and entertainment. With its penchant for sniffing out the unique, Red Bull sponsors artists, teams, and events in dance, music, film, video games, and other creative media. Red Bull Flying Bach is a performance troupe that wraps breakdancing around the music of Bach. The Red The Red Bull Canvas Cooler is a nationwide invitational competition for top artists to redesign the iconic Red Bull cooler. And Red Bull Common Thread is a new concept on the concert circuit-back-to-back performances by bands that shared members at different points in their evolution
Music and EntertainmentRecognizing that its target customers weren't "all sports all the time," Red Bull extended its strategy for endorsements and events to the world of music and entertainment. With its penchant for sniffing out the unique, Red Bull sponsors artists, teams, and events in dance, music, film, video games, and other creative media. Red Bull Flying Bach is a performance troupe that wraps breakdancing around the music of Bach. The Red The Red Bull Canvas Cooler is a nationwide invitational competition for top artists to redesign the iconic Red Bull cooler. And Red Bull Common Thread is a new concept on the concert circuit-back-to-back performances by bands that shared members at different points in their evolution
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