Word-of-mouth marketing (WOMM) is especially true for consumers who are buying a particularly expensive product or a product for the first time. and Consumers don’t generally talk about how a product makes them feel; they talk about what the product can do and how well it does it. So,The main distinguishing factor between the two is response time. people communicating face to face or over the phone feel the need to respond immediately. But people online have time to deliberate over a response. Or, they may even choose not to respond at all. However, synchronous communication on the other hand relies on immediate replies. People don’t have time to think up or select the most interesting information or responses in spur-of-the-moment exchanges. As a result, top-of-mind – that is, common everyday – issues are often, though not exclusively, discussed.
all purchasing decisions is word-of-mouth marketing (WOMM)
especially true for consumers