Hope is already a household name in Brazil, where it operates 117 stores, also called Hope. The company is counting on its alliance with the former Victoria’s Secret Angel to catapult it into lingerie’s big leagues, and has plans to open Gisele Bündchen Intimates stores in London, New York, Los Angeles, and other major cities in 2015. “We still have lots of room for growth in Brazil,” says Fabio Figueiredo, Hope’s director of expansion, but “we want to be a global brand.” Hope also plans to increase the number of countries where it sells its wares this year from 18 to 40.