Tasks in this quadrant are high in strategic importance, but contribute little to operational performance. So, although you need to retain control of them to ensure they are done exactly as you want, or you get the quality you want, they are relatively insignificant in terms of cost or smooth running and so not worthy of full in-house focus. This means that you should form a strategic alliance Add to My Personal Learning Plan. For example, an auto manufacturer could align with an advertising agency. The manufacturer needs to be closely involved in the message and tone of adverts, but advertising has little impact on the day-to-day operational performance of the company.