The aim of this study was to test the impact of TQM practices on competitive advantage
and organizational performance at fishery companies in South Sulawesi Province,
Indonesia. TQM practices have positive and significant effect toward organizational
performance and competitive advantage. Competitive advantage has positive and
significant effect toward organizational performance. Therefore, organizational
performance is more influenced by competitive advantage than TQM practices. TQM
practices provide best explanation in improving organizational performance through
competitive advantage dimensions such as price or cost, delivery, innovation and time to
market. The better competitive advantage can produce best performance