WHY INBOUND TOURISM?
Inbound tourism allows tourism operators to diversify their
markets and access new areas of business that may balance out
regular domestic business patterns.
There are many benefits to inbound tourism including:
> International travel patterns are not focused around
weekends and may level out seasonality problems;
> Spreading risk across a range of international markets
can minimise the impact of any changes in the
domestic or a single international travel market;
> Tapping into inbound distribution networks opens up
new forms of distribution and gives millions of potential
travellers around the world easy access to your product;
> International travellers provide a higher yield and spend, on
average, three times more than domestic travellers on each trip;
> Booking lead times are usually longer, allowing
better business planning; and
> The opportunity to meet people from a range of cultures
and backgrounds can be extremely rewarding.