1). You want to sell a new computer program that helps students pass their exams. How will you advertise it?
2). You need somebody to share your apartment. Decide how to advertise it so you can find the type of person you want to live with.
3). You have a small local coffee shop. You don't have much money, so you need to think carefully about how and where to advertise.
4). Your company makes plastic bottles for soft drinks. You want new customers. Decide who the customers are and how to attract them.