In order to commercialize PlayPump, Mr. Field and his colleagues established a company named Roundabout Outdoors. The company manufactures, installs, and maintains PlayPump water systems in the sub-Saharan African region. For years it remained a small venture. Then in 1999 President Nelson Mandela opened a new school with a PlayPump merry-go-round and took a spin on one. The press photos captured the imagination of donors and investors.