Let’s take a closer look at these megatrends.
01 Health and Wellness
As consumer knowledge about health and wellbeing grows,
so does interest in healthy consumption and products, with
product and service offerings evolving to support this interest.
Among the factors driving the interest in health and wellness
are increasing life expectancy and the rising number of
older people.
The potential impact on the industry of the health and
wellness megatrend will be significant. For example, the
selling of “healthy products” may become more challenging
as consumers demand improved transparency and include
new decision criteria such as sustainable production in their
product selection process. At the same time, the industry
may benefit from the evolution of new categories, for example
by including more functional food products and healthy
cosmetics in assortments.
In light of these developments, how should companies
respond to consumers’ need for increased transparency and
education about health topics in order for consumer goods
and retail to become a “healthy” industry?
Figure 2: Five Megatrends with Highest Relevance for the Consumer
Goods and Retail Industry