How do we clearly articulate customer needs and intent?
How do we market/sell/service our customers?
Are we making operational decisions based on accurate information?
Are our interaction channels (and workflows) aligned with our customer experience goals?
Are we able to measure our CRM operations effectively?
Are we encouraging and rewarding the right behaviors with our customers and within the CRM organization?
Why are so many of our CRM implementations over budget and late on delivery?
How do we get our technology/outsourcing partners and our teams to work together?