- Develop the effective marketing strategies and plan to achieve business objective
- Optimize media strategy and communication plan to be aligned with
marketing plan within the given budget
- Consistently monitoring & analyzing business performance, market situation and competitors
- Define concept directions of responsible category that will be spring board
to reach business objecftives
- Be a part of define concept via Qualitative, Qualitative Research and Focus group
- Be the project leader for New Product Development
- Work and support team to work with cross functions for product launch/relaunch
- Implement via allocate budget in overall to meet business objective
- Implement long-term strategy via align with product concept and product
direction in order to support busineww objective
- Co-ordinating agencies and cross functions to deliver the
agreed plan according to brand strategy
- Prepare reports to monitor / evaluate key brands performance
- Lead and coach team to ensure and deliver excellent performance