You determine which chapters to write, and what to tell your audience, a you select the illustrations that you think are apt. If you let the computer do the work for you, you are in danger of forgetting that only some of what you saw and heard ever got recorded in your notes or in your visual or audio records. Your data are not real things; they are the best record you could collect of what you saw and heard, with relevance to the topic you were interested in. This does not mean that your data are invalid. This does not mean you cannot trust your data and that anyone else might have collected a whole lot of different material. It merely means that you are inextricably linked to your data at every stage of the process, so why try to clean yourself out of it at the analysis stage? In the end, the analysis of your data is a very messy process and there are no short cuts. "There is no mechanistic substitute for those complex processes of reading and interpretation' (Hammersley and Atkinson 1995: 203)