Abstract: Smartphone games are a new form of interactive entertainment for Indian Gen Y, whose habits
are shaped by their lifestyle and usage trends during their upbringing and social interactions. As they
form a major consumer segment today and are influencers for the next generation, understanding their
attitudes and perceptions towards smartphone gaming is important. There is lack of research in this area
as per our detailed review of literature. This paper attempts to explore what psychological motivators
or influencing factors and implications can be attributed to smartphone gaming by Gen Y. Exploratory
qualitative research through FGDs and DIs helped draw parameters from the emergent themes for
quantitative analysis through survey data. The relation among personality traits, motivational reasons for
smartphone gaming and outcomes like game-type-preferences was calculated using multiple regression.
This could provide researchers with insights on Gen Y’s consumer behaviour and help gaming companies
strategically targeting them.