Macionis (2004) applied push and pull factors to film tourists (see Figure 1) and identified
place (location, scenery, landscape), personality (cast, character) and performance
(plot, theme, genre) as the pull factors while internal motivators (ego enhancement,
status/prestige, fantasy/escape) present the push factors. In Macionis’s model the motivation
of film tourists is expanded into a continuum to highlight the differing prevalence of
motivators, ranging from the serendipitous film tourist (who happens to be in a destination
portrayed in a film) and the general film tourist (who is not drawn to a film location but
participates in film tourism activities while at the destination) to the specific film tourist
(who actively seeks out places they have seen in film).