Bringing S, W, O and C together
Normally, a moderate-size company has a marketing department that compiles the information for a SWOT analysis. The executive marketing chief or team then looks over the findings and tailors a marketing plan, which she passes on to the advertising department or source so it can make a campaign for the product. If you're a sole proprietor, the SWOT analysis can be tremendously helpful for not just your marketing plans but your business success altogether.