The campaign “Help I Want To Save A life”
“Help I Want To Save A life” Which just won the Grand Prix Award from Cannes this year is a superb campaign that encourages the public to donate stem cells to help those with leukemia. In which the bandage boxes will have a letter that you can use to cut yourself and put drops of your blood on a cotton bud and send it back to them. In that drop of blood, it will be analyzed to see if it can be matched and compatible with the tissue of a patient.
After the campaign has started over 50 million people have gotten to know Help and has been the talking point of a lot of social media. The selling rate has risen over 1900% percent and the people who have donated has risen three times. Because the campaign has been simply launched in harmony between the situation that people need bandage and one that they want to donate their blood. Therefore, it is not surprising why “Help I Want To Save Life” gained the Grand Prix Award this year.
What is CSR
“Corporate Social Responsibility (CSR) means responsibility towards the public (Social responsibility) and environment of organizations. The process is done through good ethics and management. In which the responsibility of the public and environment both near and far will lead to better development.