For this assignment, I decided that I would analyse and cypher the position of the global known of the electronics company SAMSUNG; involving their use of strategic management in the day to day running of the business which is offered to all customers around the world on a daily basis. In 1938, the SAMSUNG GROUP was founded by a Korean gentleman named Lee Byung-chull, its status was a trading company. In the following decades for the company, they decided to expand in different areas such as food processing, textiles, insurance, security and retail.