Cha Am’s beach hugs a pleasant tree lined road and stretches for miles in each direction. On the clearest days, Hua Hin’s tallest hotels are visible in the distance. Many visitors to Cha Am might not be aware that the town comprises much more than the beach and adjacent roads, but most tourists simply stay near the beach as this is where all the action is, and there isn’t much reason to venture any further.
Due to its length, the beach is rarely crowded (unless there is a local festival or special event happening in which case it’s chockablock) and there is plenty of room for everyone. There are a few areas where tourists congregate but anyone who wants solitude can find it easily. The abundant pine trees provide some welcome shade and the sand is fine, so the beach is understandably popular with Thais but a few foreigners can be found soaking up the sun. The atmosphere here is decidedly different to Hua Hin, but both provide an enjoyable beach side experience.