EVC is a paradigm, showing the interrelated between environmental conditions which always have an effect on the organization and bring along with the dynamic changes in the market. The success in the past cannot be repeated and predicted the winner anymore, adaptable business plan seems to be more appropriate for keeping up with fast-changing lifestyle of consumers and environment these days.
Besides, value creation for our product and service through branding is what make us different from the others. A differentiation and impressive experience will keep customer becoming a loyalty customers which means higher revenue and less cost for attracting new customers.
However, customer's perception is still a psychological factor that can be either benefits or disadvantage to company but with the strong branding and reputation, it can create a long -lasting preferred choice in customer's mind.