5. Discuss how the sales mix model enhances the planning effort. When the salesperson has to blend a great deal of information into a palatable sales message, the salesperson can use the sales mix model to get this done. The model includes five variables that require planning effort: presentation pace, presentation scope, depth of inquiry, degree of two-way communication, and use of visual aids.
6. Explain how to approach and initiate contact with each prospect. Salespeople only get one chance to make a first impression. Proper dress, etiquette, and courtesy will be the first things that a buyer notices about the salesperson. The first few words that come out of a salesperson’s mouth may be critical to his or her success. An introduction approach should be used with other approaches to generate more interest.
UNDERSTANDING PROFESSIONAL SELLING TERMS
sales presentation planning two-way communication
canned presentations visual aids
organized sales presentations approaching the customer
written sales proposal introductory approach
sales presentation checklist product approach
rational buying motives benefit approach
emotional motives question approach
sales mix model referral approach
presentation pace compliment approach
presentation scope survey approach
depth of inquiry
DEVELOPING PROFESSIONAL SELLING KNOWLEDGE
1. Why is sales presentation preplanning important?
2. Do you see the need for a salesperson to ever use a canned sales presentation?
3. Most salespeople use organized presentations today. Why?
4. Explain why both verbal and written communication are a necessity for a successful salesperson?