Status Quo Analysis
This analysis assumes that the organization does not implement any major course correction over the planning horizon and carries on business-as-usual. The organization continues to develop operational effectiveness and tactical initiatives to achieve higher profitability, lower cost structure, and increased market share. The purpose of doing this exercise is to create a baseline that sheds light on where the organization might be in a few years time, had it been business-as-usual. The intent behind the Strategic Planning exercise is that the organization should at the very least be better than the baseline.