There have been warnings that, where conflicts arise between economic growth and the environment, ‘corporate expertise’ may seek ways to sideline environmental, social and ethical issues and stakeholders interests. The goal of business may be ‘eco-efficiency’, which has been defined as ‘adding maximum value with minimum resource input and minimum environmental damage’. Some argue that companies may adopt bureaucratic, poorly transparent approaches that do not support the best practices or have scope for ongoing improvement. Increasingly popular corporate greening tools like environmental management systems may not be as beneficial as many claim. Some businesses are self-deluding, well-meaning but ineffectual; and, as discussed above, try greenwashing. However, a growing number genuinely try and usually have some degree of success.