Part 2: External Environment: Opportunities and Threats
A. Societal Environment :
- What general environmental forces are currently affecting both the corporation and the industries in which it competes? Which present current or future threats? Opportunities?
- Economic
- Technological
- Political-legal
- Sociocultural
- Are these forces different in other regions of the world?
B. Task Environment (Industry):
- What forces drive industry competition? Are these forces the same globally or do they vary from country to country?
- Threat of new entrants
- Bargaining power of buyers
- Threat of substitute products or services
- Rivalry among competing firms
- Relative power of unions, governments, special interest group, etc.
- What key factors in the immediate environment(that is customer, competitors, suppliers, creditors governments, trade association interest group, local communities, and shareholders) are labor unions, currently affecting the corporation? Which are current or future threats? Opportunities?
C. Summary of External Factors:
- Which of these forces and factors are the most important to corporation and to the industries in the which it competes at the present time? Which will be important in the future?