Businesses can use any of the already existing social media platforms for communication among employees, but many create their own internal communication forums. If businesses decide to use Facebook, or any other social media site, there is the risk that employees will become unproductive and distracted and waste time, which is why many opt to create their own communication systems with instant messaging as a minimum.
Shopify is one business that did this. It created an internal communication platform called "Unicorn" that allows employees to communicate with each other about projects and share success. Plus, it separates work communication from social communication, helping to increase productivity. The aspect that really made this internal communication platform successful is the cash incentives employees receive for participation — employees can monitor projects and be rewarded monetarily for offering their skills and services. If a business does not have the resources to create its own internal communication platform, there are many ready-made options available. Salesforce, for example, can act as a platform for collaboration, helping spark creative thinking and thought leadership across a company. It’s an ideal forum where individuals across all divisions of a company are able to collectively share and view what they find innovative, interesting and beneficial.