In this analysis the authors apply the Maslow’s 5-stage theory on motivation to satisfy five basic human needs. It
is extended by cognitive and aesthetic needs. Indispensable needs (so called low category needs) in rural tourism are
defined. Additionally, cognitive needs are described, followed by aesthetic needs. The authors characterize also
other motivation theories, such as Plog´s psychographic. This theory classifies tourists along their personal
characteristics, life-style and personal values, to psychocentrics at one extreme to the allocentrics at the other (Plog,
1974). Furthermore, the authors apply the Iso Ahola´s model of the social psychology of tourism. This model, which
is built on push-pull effect, asserts that personal escape, personal seeking, interpersonal escape, and interpersonal
seeking motivate tourism and recreation. These main elements (escape and reward) can combine depending on the
particular situation and tourists’ goals