Facebook and Twitter both make it easy to create and track campaigns. Whether you want to run paid ads or just track your non-paid campaigns, each site makes it fairly simple.
Both Facebook Ads and Twitter Ads will give you a wealth of information on your paid campaigns. Facebook’s platform is the leader in social media advertising because it allows you to target your ads better than any other site. The Twitter Ads feature is still growing and shaping, but Twitter is doing some creative things to make it easier to reach your audience and get them to take action.