there was a clear and compelling motivation to figure out how to create value by combining traditional classified advertising with online classifieds. Editorial and business staff from both Boston.com and the Boston Globe created successful integrated offering known as Boston Works. The new brand included both job listings and employment market articles, both in print and on the website. At the York Times, a classified leadership team was created. Ultimately, full responsibility for selling both print and online recruitment classifieds was given to the newspaper organization. NYTD retained separate responsibility for managing online real estate and automotive classifieds.